Snap, Crackle and Pop take on Soggy, Mushy and Toughy.


This movie is part of the collection: Prelinger Archives

Producer: Cartoon Films, Limited
Sponsor: Kellogg (W.K.) Company
Audio/Visual: Sd, C
Keywords: Advertising: Screen ads; Animation: Advertising; Agriculture: Food industry: Cereals

Creative Commons license: Public Domain

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Reviewer: Marysz - - January 8, 2012
Subject: Bobby's Destructive little Pals
Gee, I am glad you stayed all night Bobby! a boy says to his friend at the breakfast table. But Bobby's not a gracious sleepover guest. He complains that the cereal is "mushy and not crisp like the kind my Breakfast Pals serve my dad and me at home!" Where's Bobby's mother? Dead? At work supporting her unemployed husband and son? No wonder he has imaginary friends.

The Breakfast pals Snap, Crackle and Pop do battle with Mushy and Soggy and destroy mom's homemade pancakes and waste maple syrup in the process. You can be sure that Bobby won't be invited to another sleepover at that house again any time soon. The Breakfast Pals pour Rice Krispies into a pink Depression Glass bowl (given out to moviegoers as a premium in those days; or there could have been a coupon for it on the Rice Krispies box). "Crisp to the last spoonful!" they cry out as the ad ends. Since the Breakfast pals demolished the substantial breakfast of pancakes and syrup, the boys are stuck eating the tasteless Rice Krispies. They might as well eat it to the last spoonful; no one ate between meals in those days and so thanks to the Breakfast Pals, they are going to have to go hungry until lunchtime.

Reviewer: Sogturtle-Tim Cohea - - March 20, 2006
Subject: Ifffff you REALLY want to know who made this...
If you really want to know who made "Breakfast Pals" then here goes... Okay, Cartoon Films Ltd. was NOT a pseudonym for Disney nor for moonlighting Fleischer animators (including Dave Tendlar ;o)). The company was in reality the final incarnation of the cartoon studio of the great Ub Iwerks (the designer of Mickey Mouse).

By the time this was made, Iwerks was not really wanting to direct, so it was likely directed by Paul Fennell (formerly of Harman-Ising, Schlesinger/Warners, Fleischer and Disney), and supposedly animated by Rudy Zamora and Ed Benedict. This was made even as the studio was independently making a teeny handful of color cartoons for Columbia...

Reviewer: catfishbob - - October 22, 2005
Subject: Who are the Animators?
Anybody know anything about the company this is attributed to- "Cartoon Films, Ltd"? It looks very much like the work of moonlighting Fleischer Studio animators...Dave Tendlar maybe? The characters particularly resemble the Gabby type, from the Gulliver period.

Reviewer: frenchmarky - - September 11, 2005
Subject: Great one!
Very cute commercial for a cereal that is still made, looks like old Disney-style animation.

Reviewer: eclipse - - March 2, 2005
Subject: Cereal Slam
I love this politically incorrect ad. Mushy Cereal Gang should be beaten up by Snap, Crackle, and Pop.

Reviewer: Scott Bot - - October 1, 2004
Subject: You'll eat that mush and like it!
Snap, Crackle and Pop defeat mushy cereal in this 30's cartoon for Rice Krispies. The fighting action is pretty good in this film, but the kids are animated very poorly. People that complain about advertisements in movies should know that this has been around for quite a while.

I like the beginning, where Bobby complains about the soggy cereal. The other kid should have dumped the cereal bowl over Bobby's head.

Reviewer: kevy-kev - - June 10, 2004
Subject: Bang! Pow! Kabang!
The most violent cereal commercial I have ever seen.

Reviewer: -FP- - - July 19, 2003
Subject: Pleasantly creepy
What if the kids were in a hurry to eat breakfast, and were unaware that tiny imps lived in the cereal box? Would they grind the bones and sinews of these hellish sprites between their teeth before they realized they had killed them? Would the muffled, high-pitched screams and vile splats of ruptured organs ruin the childrens' appetites? Would the names Snap, Crackle, and Pop become even more wickedly eponymous?

This commercial film introduces monstrous, humorous possibilities into the universe of Kellogg's spokes-homunculi.

Reviewer: Spuzz - - February 11, 2003
Subject: Snap, Crackle and Pop get it on with 3 suckas in da cereal hood
In this VERRRY dated short, 2 boys lament their soggy cereal, when one of them snaps his fingers and up pops Snap Crackle and Pop, whose great enthusiam is interuppted by three hoodlums from the soggy cereal (not the Soggy Bottom boys, different movie) and proceed to pick a fight with the Crispy characters. Soon, the bullies get the snot beaten out of them, and luckily world peace (or something) is restored! Highly reccomended!

Reviewer: Christine Hennig - - October 2, 2002
Subject: Breakfast Pals
Did you know that Snap, Crackle and Pop used to have adversaries named Soggy, Mushy and Toughy? They battle to the death in this short 1930's cartoon advertising Kellogg's Rice Krispies. It's interesting how much the Snap, Crackle and Pop characters have evolved visually since the 30'sÃÂÃÂÃÂÃÂthey look all alike but their hats here.
Ratings: Camp/Humor Value: **. Weirdness: ***. Historical Interest: ****. Overall Rating: ***. Also available on the Ephemeral Films CD-ROM.

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Advertising
Ken Smith sez: An animated theatrical "minute movie" for Rice Krispies. Snap, Krackle & Pop battle Mushy, Soggy & Toughy for control of two boyÕs breakfast bowls. Note the gray Rice Krispies box from the dark ages of package design.

Screen advertising Kellogg Company (sponsor) Kellogg's Rice Krispies Breakfast Breakfast cereals Animation Minute Movies Violence Fighting Food fights Conflict Children
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